I wrote a book!

Officially for sale December 15th, 2019. More information available here:

In my forthcoming monograph, Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics, I analyzed how and why women use food blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. Contemporary understandings of domesticity and femininity are inextricably tied to the digital realm because of the capabilities of networked digital platforms; social media both enable and constrain women as public communicators in ways that were historically not possible.  I examined the networked systems of meaning that form between strategically maintained individual brands, reader communities, and social trends/cultural understandings in order to understand how bloggers  not only make traditionally dreary housework popular, but also build female community, imbue domestic work with new value, and at least attempt to reclaim domesticity for the purposes of a more feminine feminism. 

Do you follow…

  • Deb Perelman?
  • Ree Drummond?
  • Alison Roman?
  • Lily Diamond?
  • Adrianna Adarme?

They’re all here in the book, plus many more! A great text for food blog fans, scholars interested in gender and/on digital networks, or undergraduate classrooms making connections between communication theory and popular culture.

Prior Publications

As I scholar, I pursue the intersections of new media, feminism, and popular culture. Web 2.0, shifting norms of information literacy, the decentering of facts, the pressure to be continuously accessible, and the impact of special-interest communities and similarity biases online all pose opportunities for digital rhetoricians such as myself to explore the ways in which individuals create meaning out of the overwhelming tidal wave of information that is the internet.

My previous published works include:

  • Presswood, A. (2019). A Killer Rhetoric of Alternatives: Re/Framing Monstrosity in My Friend Dahmer. In Leigh Anne Howard and Susanna Hoeness-Krupsaw’s (Eds.) Performance, Cultural Construction, and the Graphic Novel. New York, NY: Routledge.
  • Presley, R., & Presswood, A. (2018). Pink, brown, and read all over: Representation at the 2017 Women’s March on Washington. Cultural Studies <> Critical Methodologies, 18(1), 61-71. doi: 1177/1532708617735134
  • Presswood, A.(2018). MOFAD and #ProjectFortune: Optimizing social media for non-profit organizations. In Alexander Laskin’s (Ed.) Social, Mobile, and Emerging Media around the World: Communication Case Studies. Lanham, MD: Lexington.
  • Presswood, A. (2017). When avowal is not enough: Foucault and public shaming in a socially mediated world. Ohio Communication Journal, 55, 43-53.
  • Presswood, A. (2017). Death of an idol. Departures in Critical Qualitative Research, 6(2), 80-81. doi: 10.1525/dcqr.2017.6.2.80